Published 20 November 2018, Refreshed 5 May 2020.

Analyst(s): Christie Struckman, Mike Gotta, Adam Preset.

“Internal communication is experiencing a renaissance as leadership teams rediscover the value of meaningful engagement and information sharing with the workforce. Application leaders should follow these steps to ensure bidirectional engagement between companies and their workforce.”

Table of contents
Key Challenges
Step 1: Identify Enterprise Goals
Step 2: Create Workforce Segments
Step 3: Define Communication Journeys
Step 4: Establish Behavioral Objectives and Metrics
Step 5: Determine the Device, Media and Content Experience
Step 6: Assess Technology Enablement Options
Step 7: Execute the Campaign Process
Step 8: Gauge Success, Make Adjustments and Iterate

Per our view, this report will enable you to:

  • Establish your employee communications framework based on Gartner’s eight-step model, and customize it over time based on employee insights and organizational needs

    Download this complimentary Gartner report. For application leaders responsible for digital workplace initiatives and involved in employee communication strategies.

  • GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

    • Gartner, Eight Steps for Modernizing Employee Communications in the Digital Workplace, Christie Struckman, Mike Gotta, Adam Preset, Published Nov. 2018, Refreshed May 2020.