If you own any aspect of enterprise collaboration within your organization, you've undoubtedly been asked -- or have asked yourself -- what does "successful collaboration" look like? We all have an idea of what collaboration means within our own organization, but for others the definition might include document sharing, real-time messaging, web meetings and social tools, and many other online, offline, synchronous and asynchronous capabilities. However, few organizations have really taken the time to define what it means to have collaboration success, and then to measure the results. That's why the team at Beezy has organized the 'Measuring Collaboration Success' initiative, which officially launches today.
The purpose of this initiative, as the name implies, is to capture feedback from the community and develop best practices around a shared definition of what makes collaboration successful, and to understand the metrics being used to monitor and measure that success. This initiative (which you can follow on Twitter at #MeasureCollabSuccess) targets a common failure within most collaboration endeavors, and seeks to create some best practices for those organizations who want to better understand the business value that is actually being created with these solutions.
Collaboration is a fairly broad topic that can encompass everything from email to instant messaging to real-time video communication. In the first of three surveys over the course of this year (available here) we will be focusing on how organizations define "success." The questions were designed to focus not on the technologies involved, but to help us understand the business drivers behind them.
Ask most information workers whether they feel their own organization does a good job at collaboration, and you'll likely receive a wide array of positive responses. But ask them to articulate their company's definition of collaboration, and provide details as to why they think their company is successful, and those responses tend to break down. What companies need is a shared understanding of what constitutes successful collaboration, with guidance on how to roll these best practices into their own collaboration strategy.
If you cannot define success, you cannot measure it.
We have an amazing panel participating on this initiative with extensive collaboration experience. These experts will review the community survey results and provide feedback into the data, sharing their own insights and perspectives on the results. Our goal is to help organizations identify best practices, and avoid the pitfalls, when building out their own collaboration strategies.
You can follow the entire panel using the #MeasureCollabSuccess Twitter list.
Collaboration requirements and metrics can vary widely by company, industry, and role. The goal of the 'Measuring Collaboration Success' initiative is to identify the commonalities, and to develop a shared understanding of the success drivers behind collaboration so that the appropriate metrics can be tracked.
We encourage everyone to participate in this survey, focused on how organizations define and view collaboration success. You can find the survey at http://bit.ly/1TKeUbu.
All responses are anonymous. This is not a lead-generation activity, and your profile and email will not be tracked or used for marketing purposes by Beezy or any of the participating panelists or their organizations. We will be sharing the results through this blog and elsewhere, and we look forward to your feedback!