Many companies are already using an Enterprise Social Network (ESN) and have a clear idea on the business value ESN´s can bring to the workplace. Organizations considering to implement an ESN may need to run a Proof of Concept or a Pilot to get insight in its business value.
The most typical reasons to run a pilot include:
No prior experience with ESN
Top management not convinced of ESN business value
Decide the purchase of a specific ESN software
Get Key Users on-board first to spread adoption later
Therefore, doing a pilot looks like a good idea in many situations. Unfortunately we have seen many pilots fail. Not because of the software value, but because of a lack of strategy to run and evaluate them.
This guide is intended to help our customers go through this process in a smooth way, with a clear strategy and evident results.