The digital workplace has become more important than ever, and it’s fuelled Beezy’s exponential growth. With that growth has come a meaningful investment in marketing – something we haven’t done much of in the past. Founded in 2012, Beezy has grown from strength to strength through word of mouth and reputation. Now, we’re stepping up marketing efforts, which includes a rebranding. Here’s what our Chief Marketing Officer, Mike Hicks, has to say.
How would you describe marketing at Beezy in the past?
Let’s say it was limited. Back when Beezy started out, the company had a very clear purpose: improve how businesses and employees connect, collaborate and engage. The leaders decided early on to put all available dollars into product development, and that strategy paid off in a big way. But very little was left over for marketing.
Without strong marketing, how did Beezy grow?
Quite frankly, it didn’t matter that we didn’t do a great job at marketing. Our core value of improving the SharePoint and Microsoft Office experience sold itself. Word quickly spread across the large global organizations we serve, and we had more prospective customers than we could handle, simply through referrals and attending a few events. External recognition has also helped a lot. We’ve received multiple awards for our commitment to excellence and innovation, including best Intranet Choice for digital workplace from ClearBox Consulting for three years running and Best Intranet from the Digital Communication Awards. KMWorld named Beezy a Trend-Setting Product, and we’re a Gold Certified Microsoft Partner. Customers feel confident in a company with these kinds of accolades.
Why is Beezy boosting marketing efforts now?
We’ve got a product that organizations need, perhaps more now than ever, and I think the time is right. Most companies start out by investing heavily in marketing with an immature product. It’s a bit like they’re building the car while driving the race. We took a different approach and we’ve proven we can scale to support the needs of the largest and most complex organizations in the world. Few vendors in this space can confidently say that, and I encourage anyone considering a new digital workplace to ask any prospective vendors to prove it.
What can we expect to see in the months ahead?
You’re definitely going to notice some changes. One of the first steps we’re taking is a rebranding to reflect our growth and evolution as an intelligent workplace for enterprises worldwide. We’re making great strides in the industry, delivering a consumer user experience to replace outdated legacy intranets across all sectors, including the U.S. government.
How will the rebranding better reflect Beezy?
Beezy is an intelligent workplace designed to make organizations more connected, engaged, and, most importantly, happier. We’re keeping our name, but the revamped Beezy brand will better represent our leadership in this space. Today, Beezy powers the digital workplaces of large organizations across the globe, and we’re a global organization ourselves, with teams in North America, Europe, and Asia. Our new look will reflect that international success while still capturing our core philosophy of making people happier at work.
What will the rebranding include?
We’re undertaking a top-to-bottom redesign of our website, logo, graphics, communications and correspondence over the coming months. The Beezy team is also working on new content and materials to bring even more valuable insights to current and future customers. Stay tuned!