Stories make us human. We tell them every day. For thousands of years, humans have relied on stories to communicate and connect with each other. Research shows that chemicals like oxytocin – which is associated with empathy – are released in the brain when we’re told a story. And anyone working in internal communications will probably tell you that storytelling is an effective way to engage employees and build a sense of community within an organization.
These days, engaging employees is more important than ever. According to our research report, 2021 Digital workplace trends & insights, people are disconnected, and company cultures are suffering:
39% of employees struggle with finding a sense of belonging and culture at their company.
With many offices opening but part of the workforce continuing to work remotely, how can you foster a unified and inclusive culture? The digital workplace is where many organizations need to up their internal comms game and build that sense of belonging.
It’s obvious to say that storytelling can help with that, but how? Here are a few tips we’ve learned from talking to many of our customers working in internal communications.
Top 6 storytelling tips for internal communications
On that last note, we’ve updated our Beezy Stories Editor (the feature that lets you create and edit stories in Beezy) to help make your stories more engaging, compelling, and beautiful than ever. Have a look.
To learn more about what Beezy can do for internal communications, check out our on-demand webinar from the Internal Communications Conference, where we led a session on how to get community engagement right in a hybrid work model.
And if you want the latest research on what's ailing employees these days, and the actions needed to fix the problems and boost engagement, have a look at our recent research report.